Media relations require constant attention

A company's image and reputation depend to a large extent on the image that the media conveys to the public and how the public perceives the company through the media. Media spokespersons therefore play a key role in corporate communications because they are the hub of communication with internal and external stakeholders and must convincingly convey the messages at hand.

The news cycle today is 24/7. Media relations requires constant attention and, when needed, rapid, targeted responses. Working with the media is about building relationships with journalists, news organisations and the people behind the scenes, and maintaining ‘media relationship management’.